Business bases - I

Word - the keeper of knowledge

Each word matters

World financial crisis compels economists to make terrible statements: «we do not know, when crisis» will end, «any serious scientist is not ready to make the forecast». Allow, and as the motto of the London school of economy - Rerum cognoscere causas - to understand the reason of things. Really we are so disoriented, what have ceased to understand that occurs?

It is not surprising, after all we live during an epoch of information wars! A distortion of a meaning, substitution of values, an emphasis on insignificant details - we it see pretty often. Swindlers of all colours name black white, dead live, invented by the real. Results are awful. The user misled, receives illnesses instead of health, poverty instead of riches, problems instead of decisions, imitation instead of creativity.

Perhaps, it is time to recollect what words make sense? After all, words help us to be guided with vital space. "Loading" words any sense, we cease to understand something about the world, we will be disoriented, and our actions become chaotic, senseless and useless.

Not all definitions are equally useful

I would like to turn special attention on value of the term "business". Definitions set. But, even if not all yoghurts are equally useful, why we should consider, as if all definitions of business possess identical value.

I will tell history. Once, Charles Marx has defined (has made definition), that the income of the capitalist is a consequence of working class operation. What business would Seem, to us before, the theorist-economist "has loaded" with what sense so abstract concept, as «the income of the capitalist». It is not present, not so all is simple. The mankind "pays off" for this definition to this day as it is an ideological basis for ball all colours which sleep and see, how it will be possible «to take away and divide!».

Let's return to business. I will result popular definitions:

1. Activity at own risk, directed on extraction of profit,
2. The mechanism of social responsibility,
3. System of spiritual perfection,
4. Innovative activity.

These definitions not so are harmless, as seem at first sight.

The first - pushes the businessman on illegal activity as connects in a single whole risk and profit. And you know, what branches most risky / profitable - drugs, contraband, currency frauds.

The second - substitutes activity of the businessman by job of the politician. Businessmen defend private interests (not the, and private), and politicians public (not job lots, and public). If businessmen undertake the decision of public questions, that, excuse, than politicians will be engaged?

The third - substitutes activity of the businessman by religious practice. Business can be the tool of religious practice (as it has occurred in Protestantism), but not the practice.

The fourth - substitutes enterprise activity by job of the scientist-inventor. Excuse, but to think out new and to combine available are a little various kinds of activity.

As you can see, incorrect, inexact, false definition can result the user for a lattice, in a policy, in sect, in a science.

New definition of business

I to offer other definition of enterprise activity which would satisfy to three criteria:

1. First, independence - not reducibility to other kinds of activity.
2. Secondly, ecological compatibility - absence of harm for the user.
3. Thirdly, a practicality - the maximum simplicity of use.

The short formulation of definition sounds so: business is a creation of riches.

The full formulation such: business - the term meaning a kind of human activity in which result there are riches.

If to divide the full formulation into semantic blocks the following will turn out:

Business is

1. The special term,
2. Meaning kind of human activity,
3. In which result there are riches.