You know, what is the maintenance of enterprise activity?
Creation of riches
Learn, write down, make a headdress. Business is not school of spiritual growth, not institute of noble maidens. Without dependence from external forms of display businessmen always and everywhere are engaged only in one - they create riches. It is the main leitmotif of their activity.
In a broad sense the riches are a set of subjects (in a broad sense) which are capable to satisfy human requirements. The false understanding of the term "riches" has generated ordinary error «rich Russia and the poor people», thus as "riches" understand the resources which are in bowels of our Native land. It is a nonsense, with the same success it is possible to name "rich" the person possessing a liver and kidneys, say, they o-o th stand in the black market.
The rich name the one who possesses a considerable quantity of useful subjects, instead of the one who possesses potential. Pay attention that riches it is possible to name only a useful subject, what can be used, what can benefit.
It yet everything, the riches are not only useful subjects, but also what possess value. If other people are ready to give other useful subjects it is value (and it has a price - quantity of other subjects), and if other people are not ready to exchange the subjects for yours it would not possess what advantage for this subject - riches it is not.
It is important to understand, that businessmen create not things, namely riches. Here, that I have in view of: all world consists of materials which we should reduce not to increase. Everything, that we do are we alter materials in new more useful and valuable forms. That is, we take something less useful and less valuable and we do it more useful and more valuable. To inform subjects utility and value that is - to make riches.
Remember, the maintenance of enterprise activity consists in riches creation. Riches are the subjects possessing utility and value. Utility - ability to satisfy human requirements. Value - they are desired other people. Riches creation - is giving to subjects of the raised value and utility.
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